How BrandPulse Global is helping brands align with conscious consumers
As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations.
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Sustainability in Retail: How BrandPulse Global is helping brands align with Conscious Consumers
As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations.
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BrandPulse Global is helping brands align with conscious consumers
As environmental awareness rises, modern consumers increasingly choose brands that align with their values. BrandPulse Global, a leader in consumer research and brand audits, is paving the way for brands to meet these growing demands for sustainable practices in the retail sector.
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BrandPulse Global: Localized branding boosts customer retention by 30% and brand recall by 25%
BrandPulse Global, the consumer research company, unveiled research on the influence of localized branding on consumer loyalty. The company’s latest study reveals that tailoring branding efforts to reflect region-specific consumer preferences can significantly enhance brand loyalty and drive customer engagement.
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BrandPulse Global on India's resilient sachet economy & rise of q-commerce
India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.
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BrandPulse Global: India’s sachet economy remains essential; Kirana stores will thrive amid Q-comm expansion
India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs.
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Brandpulse Global shines at the latest Chrome DM International Conference in Kuala Lumpur, Malaysia
In a milestone event, Brandpulse Global, the new vertical of Chrome DM headed by Riya Maity, came together for its latest international conference held in Kuala Lumpur, Malaysia this September 2024. The offsite event brought together all managers and above for a dynamic and productive gathering that set the stage for the brand’s future success.
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Chrome Consumer Research's Warning & Actions Against Fake Water Purifiers
Counterfeiting poses a malevolent threat to global markets, impacting diverse industries and causing deception and despair.
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Brands Under Threat: Chrome Consumer Research Raises Alarm
In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries.
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India’s dairy market reaches $115.57bn in 2022; projected to reach $124.93bn in 2023: Chrome Consumer Research
The milk industry in India continues to flourish, driven by increasing demand, growing consumer awareness, and innovative products from prominent dairy players. According to the recent findings by Chrome Consumer Research,
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