BrandPulse Global - Market Research & Audit Solutions in India

Brandpulse Global shines at the latest Chrome DM International Conference in Kuala Lumpur, Malaysia

In a milestone event, Brandpulse Global, the new vertical of Chrome DM headed by Riya Maity, came together for its latest international conference held in Kuala Lumpur, Malaysia this September 2024. The offsite event brought together all managers and above for a dynamic and productive gathering that set the stage for the brand’s future success.

Chrome Consumer Research's Warning & Actions Against Fake Water Purifiers

Counterfeiting poses a malevolent threat to global markets, impacting diverse industries and causing deception and despair.

Brands Under Threat: Chrome Consumer Research Raises Alarm

In the shadowy corners of the world’s markets, a sinister force lurks, silently spreading its poisonous tendrils across diverse industries.

India’s dairy market reaches $115.57bn in 2022; projected to reach $124.93bn in 2023: Chrome Consumer Research

The milk industry in India continues to flourish, driven by increasing demand, growing consumer awareness, and innovative products from prominent dairy players. According to the recent findings by Chrome Consumer Research,

BrandPulse Global: Localized branding boosts customer retention by 30% and brand recall by 25%

BrandPulse Global, the consumer research company, unveiled research on the influence of localized branding on consumer loyalty. The company’s latest study reveals that tailoring branding efforts to reflect region-specific consumer preferences can significantly enhance brand loyalty and drive customer engagement.

BrandPulse Global on India's resilient sachet economy & rise of q-commerce

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.

BrandPulse Global: India’s sachet economy remains essential; Kirana stores will thrive amid Q-comm expansion

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs.

BrandPulse Global:Empowering India's retail sector with data-driven insights

The retail landscape in India is evolving at an unprecedented pace, driven by shifting consumer preferences, technological advancements, and the rapid expansion of digital platforms. In this dynamic environment, brands need more than just intuition to thrive—they need insights grounded in data. Consumer research has become an indispensable tool for brands looking to navigate these changes and better understand their audience.

60% of urban consumers prioritize delivery speed for tech purchases: BrandPulse Global

The much-anticipated launch of the Apple iPhone 16 has taken a bold step into the future of retail, with its availability on popular Quick Commerce (Q-Com) platforms like Blinkit, Big Basket, and Zepto, etc.