Mystery shopping is a research method where individuals pose as customers to evaluate the quality of service, compliance with regulations, and customer experience at businesses.

1. Counterfeit Market Detection: Identifying and reporting counterfeit products in the market.

2. Compliance & Regulatory Audits: Ensuring businesses follow legal standards and internal policies.

3. Price Tracking: Monitoring and verifying pricing accuracy across different locations.

4. Sales Personnel Evaluation:Assessing the performance and behavior of sales staff.

5. Customer Experience Evaluation: Evaluating the overall customer experience, including service quality and ambiance.